This Strategy Could Destroy Facebook Short-Sellers (FB)

This Strategy Could Destroy Facebook Short-Sellers

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Surprise! In an interview with Forbes, Facebook (NASDAQ: FB ) Chief Privacy Officer Erin Egan said that the social network won't limit itself when it comes to using your data to generate revenue. According to Egan:

Everything you do and say on Facebook can be used to serve you ads ... Our policy says that we can advertise services to you off of Facebook based on data we have on Facebook.

While she isn't explicitly saying so, it seems clear that the company is aiming for Google (NASDAQ: GOOG ) and its AdSense network, which places ad inventory on third-party sites and blogs in exchange for a cut of the revenue. All told, the service generated about $7.3 billion in payments to content partners on $10.4 billion in ad revenue last year. Could Facebook build a similar franchise and destroy short sellers in the process? I address this question and more in the video below.

After the world's most hyped IPO turned out to be a dunce, most investors probably don't even want to think about shares of Facebook. But there are things every investor needs to know about this company. We've outlined them in our newest premium research report. There's a lot more to Facebook than meets the eye, so read up on whether there is anything to "like" about it today, and we'll tell you whether we think Facebook deserves a place in your portfolio. Access your report by clicking here.

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Fool contributor Tim Beyers is a member of the Motley Fool Rule Breakers stock-picking team and the Motley Fool Supernova Odyssey I mission. He owned shares of Google at the time of publication. Check out Tim's web home and portfolio holdings, or connect with him on Google+, Tumblr, or Twitter, where he goes by @milehighfool. You can also get his insights delivered directly to your RSS reader.

The Motley Fool owns shares of Google and Facebook. The Fool has bought calls on Facebook. Motley Fool newsletter services have recommended buying shares of Facebook and Google. The Motley Fool has a disclosure policy. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. Try any of our Foolish newsletter services free for 30 days.

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