Apple Tests Its "Next Big Thing"

In the video below, Motley Fool analyst Lyons George discuses the latest developments with Apple (NASDAQ: AAPL  ) . A recent article in The Wall Street Journal explains a little bit about what Apple is testing now: a television. 

According to some of its employees, Apple has been working with Foxconn and others to test big-screen HD televisions. Lyons explains that it is still speculation, saying it is not yet a formal project, and still in the early stages. However, he says it is speculation with merit, as Apple has been eyeing a television for quite a while. 

Apple's CEO, Tim Cook, recently suggested television as an area of intense interest for the company. After selling 1.3 million Apple TV box-top devices last quarter, Apple already has an operating system in place, and says a hardware device is expected to come out soon as well. 

Lyons believes that competition will be stiff but the "smart television" business may prove very lucrative.  

With Apple's longtime shareholders being rewarded handsomely with 1,000% returns, there is a debate raging as to whether Apple remains a buy. The Motley Fool's senior technology analyst and managing bureau chief, Eric Bleeker, is prepared to fill you in on reasons to buy and sell Apple, and what opportunities are left for the company and your portfolio. To get instant access to his latest thinking on Apple, simply click here now.